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Clarifying Nonprofit Transparency
Transparency is the media buzz word du jour—for our government, the Wall Street bailout, and for nonprofits. But I think the meaning and precise implications are a bit murky. Perhaps we need some...
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Changing the World with Social Media
Beth Kanter is always on the leading edge of social media adoption and integration. She is the ultimate nonprofit social media maven and was recently featured on Mashable. Here are some of her...
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Nonprofit Social Media Savvy Outpaces Private Sector
Though nonprofits are often seen as late adopters on the technology frontier, a recent study conducted by the University of Massachusetts Dartmouth Center for Marketing Research indicates quite the...
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Will microvolunteering have a macro impact?
I was very intrigued by the latest social media philanthropy trend I saw posted by NPR on my Facebook page—The Extraordinaires, a snazzy, new social media enterprise that delivers microvolunteer...
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Tweet Surrender: The Truth about Twitter
The decibel level of Twitter buzz only continues to crescendo. Harvard Business School is even studying the complexities of Tweet-ology. A Harvard MBA student examined the activity of a random sample...
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Finessing Facebook
ElaineGantzWright’s blog is for people interested in using the Web and online marketing to drive social change. Elaine covers social media for nonprofits, philanthropy trends, online giving, cause...
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What are you?
ElaineGantzWright’s blog is for people interested in using the Web and online marketing to drive social change. Elaine covers social media for nonprofits, philanthropy trends, online giving, cause...
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Does “Unfriend” Really Have Lex-Appeal?
This morning, Rex Petrasko, my savvy, smart, sincere executive vice president, closed our daily meeting with the announcement that the New Oxford American Dictionary had proclaimed the Word of the Year...
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Will Social Media Make the Grade?
Integrating social media into business in a meaningful way is more difficult than I thought it would be—academically speaking, of course. In fact, it’s really ironic. Though higher education is...
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It’s All INREACH: Marketing Revisited
“How odd I can have all this inside me and to you it’s just words.” ― David Foster Wallace, The Pale King I hear nonprofits use the word “outreach” frequently. We are doing an “outreach.” This can...
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Inspiring Response: 5 Ways Story Can Turbo-Charge Your Message
“Story is the DNA of all meaning.” – Annette Simmons Do your appeals have undeniable power? Do you enthrall, captivate, motivate ― and drive response? With only weeks remaining in 2016, the cavalcade...
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Deep in the Heart: Giving in the Wake of Disaster
“And the multitudes asked him, saying, What then must we do?” Luke 3:10 (ASV) Inconceivable. The destruction. The devastation. The suffering. As a state and a nation, we are all struggling to find a...
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